Quantitative Vs Qualitative Research — Which is better for Decision Making?

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Most of the people who are slightly snobby when it comes to research would say that quantitative research is much more scientific and therefore much better, satisfactory than qualitative research.

Quantitative research is the factual investigation of the research question using scientific methods. The results assembled are numerical, and can therefore be evaluated statistically to answer the hypothesis. Qualitative research is ended on a much more individual basis. It is the study of social phenomena, and statistics are not used at all.

Read more — http://bit.ly/2ksOw7j


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